EP13: Engaging with the Community and understanding your customer

Michelle chats with the “Dynamic Duo” Morgan Stewart (CEO) and Paul Allan (Branding & Communications Manager) at Club Taree. The pair discuss the importance of engaging with and making a difference in the local community, as well as how to build those necessary long-term partnerships with local community groups.  They also discuss the importance of having a deeper understanding of your Ideal Customer Avatar (ICA) and how it can help you to better align your business with the changing needs of your current and future clients, and ultimately plan for the future.