EP19: Is your LinkedIn presence creating the right digital first impression?

Perception is reality online and you have seconds to make a professional first impression.  With over 575 million users around the world, your ideal clients, strategic partners and employers are not only on LinkedIn, they are ready to engage.  This week I chat to Jo Saunders, an international LinkedIn strategist, author and social media educator, who shares her insights into how to increase visibility, amplify authority and earn influence using LinkedIn and social marketing tools.