Does the Experience Match the Marketing?
” ‘We invite you to experience our world class facility and five star service!’
How often do we see these words in marketing campaigns, websites and brochures of hotels and resorts? Photos of the sun going down over the ocean, bubbling brooks, white fluffy towels, sun lounges and a chilled glass with bubbles rising to the top. It’s so real you can smell the salt in the air and the cool liquid quenching your thirst, writes Michelle Pascoe.”
First published in Canstar Blue, August 2016.